In honor of the 10-year anniversary of the first Samsung Galaxy smartphone, the pone brand debuted a new campaign that features a wide range of diverse creators. The 60second ad, created by Wieden + kennedy, is set to the song “Strange” by indie singer-songwriter LP and includes individuals of all ages using the phone for both recreational and professional activities. This includes designing alien makeup on a film set, playing video games, or even filming a low-budget music video.
“We designed our latest line of groundbreaking Galaxy devices to empower Galaxy fans to embrace their creative potential and give them the freedom to create whatever they want, however they want,” Patricio Paucar, Samsung Electronics America’s vice president of mobile marketing, wrote in a statement. “We are inspired by the ways they’re using Samsung technology to share their unique perspectives and express their truest selves.”
Image Credit: Samsung