In honor of the 10-year anniversary of the first Samsung Galaxy smartphone, the pone brand debuted a new campaign that features a wide range of diverse creators. The 60second ad, created by Wieden + kennedy, is set to the song “Strange” by indie singer-songwriter LP and includes individuals of all ages using the phone for both recreational and professional activities. This includes designing alien makeup on a film set, playing video games, or even filming a low-budget music video.
“We designed our latest line of groundbreaking Galaxy devices to empower Galaxy fans to embrace their creative potential and give them the freedom to create whatever they want, however they want,” Patricio Paucar, Samsung Electronics America’s vice president of mobile marketing, wrote in a statement. “We are inspired by the ways they’re using Samsung technology to share their unique perspectives and express their truest selves.”
Image Credit: Samsung
What's Driving This Trend
- Diverse Representation in Advertising
- Brands can improve consumer engagement and loyalty by showcasing diverse individuals in their advertising campaigns.
- Emphasizing Creative Potential
- Brands can highlight the creative potential of their products or services to attract consumers who value self-expression and creativity.
- Combining Recreation and Professionalism
- Brands can appeal to consumers who seek a work-life balance by showcasing how their products or services can be used for both professional and recreational activities.
Who This Affects Most
- Mobile Technology
- Brands in the mobile technology industry can differentiate themselves by highlighting their products' ability to empower users' creativity and showcase diverse individuals in their marketing.
- Entertainment
- Brands in the entertainment industry can attract audiences by showcasing the versatility of their products or services by demonstrating how they can be used for both recreational and professional activities.
- Beauty and Makeup
- Brands in the beauty and makeup industry can showcase how their products can be used to support creativity and self-expression for a diverse range of individuals.
