The Camper ad campaign for Spring/Summer 2015 draws inspiration from alternative youth culture. The footwear brand is synonymous with performance and comfort but tries a new branding strategy with the help of Romain Kremer, their newly appointed creative director.
Working with monochromatic and pastel tones, Romain creates a visually striking ad campaign that mimics the aesthetic of conceptual fashion and art magazine publications. This ghostly Camper ad features Albino and powder-adorned models who pull off edgy hairstyles and appearance-altering cosmetics.
Their portraits are juxtaposed with images of Camper's latest footwear range and will appeal to the brand's fashion-conscious following. Fusing aesthetics with function, Camper embraces forward-thinking imagery in their Spring/Summer 2015 campaign. The brand's latest footwear range retains a sense of comfort while experimenting with edgier details.
Ghostly Footwear Marketing
More Stats +/-
Historically Futuristic Fashions
Eccentric Gentleman Catalogs
Flamboyant Cadet Catalogs
Topographic Motif Menswear
Hazardous Urban Streetwear
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.