The Camper ad campaign for Spring/Summer 2015 draws inspiration from alternative youth culture. The footwear brand is synonymous with performance and comfort but tries a new branding strategy with the help of Romain Kremer, their newly appointed creative director.
Working with monochromatic and pastel tones, Romain creates a visually striking ad campaign that mimics the aesthetic of conceptual fashion and art magazine publications. This ghostly Camper ad features Albino and powder-adorned models who pull off edgy hairstyles and appearance-altering cosmetics.
Their portraits are juxtaposed with images of Camper's latest footwear range and will appeal to the brand's fashion-conscious following. Fusing aesthetics with function, Camper embraces forward-thinking imagery in their Spring/Summer 2015 campaign. The brand's latest footwear range retains a sense of comfort while experimenting with edgier details.
Why This Trend Is Growing
- Alternative Youth Culture
- Explore marketing campaigns that draw inspiration from alternative youth culture to appeal to a fashion-conscious following.
- Conceptual Fashion and Art
- Mimic the aesthetic of conceptual fashion and art magazine publications in ad campaigns to create visually striking imagery.
- Aesthetics with Function
- Embrace forward-thinking imagery that fuses aesthetics with function in marketing campaigns for footwear brands.
Industries Being Reshaped
- Footwear
- Incorporate edgier details and aesthetics into footwear designs to appeal to a fashion-conscious market.
- Fashion
- Utilize alternative youth culture and conceptual fashion and art aesthetics in marketing campaigns for fashion brands.
- Advertising and Marketing
- Explore new branding strategies that embrace forward-thinking imagery in advertising and marketing campaigns.
