These Play-Doh Toys Show the Role Imagination Plays in Children's Lives

 - May 12, 2015
References: ddb & adeevee
This campaign focuses on the diversity of Play-Doh toys out there. After all, the modelling compound can be shaped into whatever a child -- or even adult -- would like it to be. In this case, the Play-Doh Toys campaign challenges people to make a school bus, tank or submarine. These vehicles correlate with the specific colors chosen as well.

Conceived and executed by DDB, an ad agency based in Medellín, Colombia, the Play-Doh Toys campaign was art directed by Michael Villafañe and Jonathan Ramirez with creative direction by Daniel Calle and Marco Antonio Muñoz. It focuses on the idea of possibilities as well as the lack of need for other traditional playthings. Consumers will appreciate the versatility of such a product as well as the simple campaign that promotes this trait.