Launching in North America on March 19th, the H&M Loves Coachella collection will appeal to young concert goers who are fans of festival fashion. The range was created in partnership with Coachella Valley Music & Arts Festival, an event that draws in spectators from across the globe, some of which are A-list celebs.
The project extends far beyond an in-store collection and will also feature H&M merchandise at Coachella's upcoming concert event. In addition to 350 North American locations, this collection will also be available on H&M's website worldwide on March 26th.
The H&M loves Coachella collection boasts festival fashion staples for both men and women and isn't short of graphic tees, maxi dresses, denim cut-offs and fringed vests.