The Buzzfeed staff recently carried out a project to recreate iconic clothing ads with everyday people. In recent years, consumers have begun to demand advertisements that feature real people instead of glamorous models. This series explores how fashion advertising would change if brands began using non-models.
The project involves Buzzfeed staff of all shapes, sizes and ethnicities. These staff members were asked to recreate iconic clothing ads in order to demonstrate what true body diversity might look like. The project covers everything from vintage ads to contemporary campaigns. The results are displayed side-by-side in order to demonstrate how unrealistic conventional advertising can be.
The unique project shows the power of body positivity in action by breaking down the idealized images found in contemporary advertising.