The Play-Doh ad campaign explores a different way in which this toy can make a difference in children's lives. Not only does it feed into their creativity and imagination, it also can help children become smarter by creating solutions for any amount of trouble they get themselves into. Whether that is eating a jar of cookies without permission or breaking into their piggy bank, the Plasticine material can provide the help their need to cover their tracks.
Conceived and executed by Publicis Machine, an ad agency based in Cape Town, South Africa, the Play-Doh ad campaign was creative directed by Brendan Hoffmann and Kenneth Van Reenen. What makes the Play-Doh ad campaign stand out is how subtle the discrepancies in the images are. People have to look closely to see kids' smarts in action.