As the top 100 toys trends reveal, parents are increasingly looking for ways to make playtime an educational experience. Playtime is an important part of childhood because it gives kids an opportunity to be creative and use their imagination. However, now there are toys that help children build additional skills through play.
A consistent theme among the top 100 toy trends is the focus on educational activities. More specifically, companies are increasingly focused on building toys that can be used to learn programming and robotics. Whether it is a kid-friendly robot or an interactive video game, these toys are targeted at parents who want to give their kids a head-start when it comes to learning valuable skills.
What is most interesting about the shift towards high-tech toys is the focus on marketing these kinds of products towards young girls. In fact, many toy companies are specifically focusing on marketing tech toys to girls as a way to empower more women in the fields of science and technology.
Beyond toys, Trend Hunter's 2016 Trend Report also explores high-level patterns concerning children, parenting and education.
- Gen Z
- Millennial
- Gen X
- Gen Alpha (primary audience)
