DIY Rainbow Putty

This Kid-Friendly Craft is Made Using Simple Household Ingredients

This rainbow putty tutorial from 'WhatsUpMoms' is a great craft for kids. Inspired by the popular rainbow slime products of the 90s, this DIY putty is fun to make and play with.

For this craft, you will need school glue, liquid starch and food coloring. Begin by dyeing your liquid glue with the color of your choice. For this particular recipe, you will need about half a cup of glue per color. Once you have dyed your glue, add a bit of the liquid starch. Use your fingers to combine the starch until the whole mixture is smooth and malleable. Once you have mixed each color, you can combine them for a colorful rainbow effect.

The tutorial is quick and easy for children to follow, making it the perfect rainy day activity.

Rainbow Putty Making
Disruptive innovation opportunity: Developing DIY kits for making custom rainbow putty at home, targeting both children and adults who enjoy hands-on crafts.
Kid-friendly Crafts
Disruptive innovation opportunity: Creating subscription-based services or online platforms that offer a variety of age-appropriate craft tutorials and materials for children.
Nostalgic DIY Products
Disruptive innovation opportunity: Capitalizing on the growing trend of nostalgic DIY products by introducing updated versions of popular crafts from the past, such as rainbow slime and putty.

Industries Being Reshaped

Craft Supplies
Disruptive innovation opportunity: Producing and selling specialized craft supplies for making rainbow putty, including innovative dyeing agents and eco-friendly alternatives to traditional glue and starch.
Online Education
Disruptive innovation opportunity: Developing interactive online platforms or mobile apps that provide step-by-step video tutorials and guidance for children's crafts, tapping into the growing demand for virtual education and entertainment.
Nostalgic Toy Industry
Disruptive innovation opportunity: Collaborating with influential content creators or toy manufacturers to launch limited-edition nostalgia-inspired toy lines, capitalizing on the popularity of retro-themed products and childhood nostalgia.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 71%
Activity 82%
Freshness 8%

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