Although 'Who is Barbie' it isn't a question many people find themselves asking, it's definitely an important one for a few reasons. First of all, the identity of Barbie can shape the way many children view themselves. One of the original idols of childhood, having an individual personality can help girls and boys form their own. Secondly, 'Who is Barbie,' opens up a realm of possibilities imagination-wise, which is also hugely important for a child's development.
The campaign ushers in a new 23 doll collection that addresses this and more. It allows children to embrace their own self-expression through the different dolls available. Barbie's SVP-global brand general manager, Evelyn Mazzocco says, "Barbie has always been a reflection of the style of the decade, but also of the culture and fashion that's happening in the world. ['Super Style'] is really about who you are. And, fashion is the vehicle for expressing who you are."