Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Who is Barbie Campaign Introduces a Sense of Self-Expression

 - Jun 18, 2015
References: barbie & refinery29
Although 'Who is Barbie' it isn't a question many people find themselves asking, it's definitely an important one for a few reasons. First of all, the identity of Barbie can shape the way many children view themselves. One of the original idols of childhood, having an individual personality can help girls and boys form their own. Secondly, 'Who is Barbie,' opens up a realm of possibilities imagination-wise, which is also hugely important for a child's development.

The campaign ushers in a new 23 doll collection that addresses this and more. It allows children to embrace their own self-expression through the different dolls available. Barbie's SVP-global brand general manager, Evelyn Mazzocco says, "Barbie has always been a reflection of the style of the decade, but also of the culture and fashion that's happening in the world. ['Super Style'] is really about who you are. And, fashion is the vehicle for expressing who you are."