Children and adults alike can finally add themselves into their imaginary storylines thanks to Singapore retailer Two Three Bricks that custom-creates LEGO figurines designed to look like real people. The retailer turns a portrait 3D by recreating the experience of having your portrait taken and sending consumers a digital image of the set up.
LEGO is notorious for recreating building sets inspired by pop culture, television shows and movies replicating the settings and characters in the brand's infamous block style. It is no surprise then that the brand's retailers such as Two Three Bricks is now offering to turn virtually anyone into a mini building block figurines by replicating your looks with LEGO pieces. Two Three Bricks recreates the experience of getting a portrait taken at a photo studio with building blocks, props and even a figurine that looks similar to you and then sends a photo that captures the entire set up.
What's Driving This Trend
- Customized LEGO Figurines
- The trend of personalized LEGO figurines that look like real people presents an opportunity for retailers to offer unique and personalized merchandise.
- Replicating Real Life with Building Blocks
- The trend of replicating real-life people and experiences with building blocks can lead to innovative educational toys that offer immersive experiences.
- Combining Photography with LEGO
- The trend of combining photography with LEGO can offer opportunities for novel marketing campaigns and unique corporate events.
Who This Affects Most
- Retail
- Retailers can leverage the trend of customized LEGO figurines to offer personalized merchandise and increase foot traffic in stores.
- Toy Manufacturing
- The trend of replicating real-life people and experiences with building blocks can lead toy manufacturers to create innovative educational toys that offer immersive experiences.
- Marketing & Advertising
- The trend of combining photography with LEGO can offer innovative and unique marketing campaigns and corporate event experiences.
