Enact your own battle scenes and military scenarios with this mini LEGO figurines designed to look like top notch combatants. While these military LEGO figurines look as though they were made by LEGO, they were actually designed by a US company called Modern Brick Warfare.
Modern Brick Warfare created these LEGO figurine replicas in the traditional LEGO style. The company offers several military characters from black ops soldiers to more traditional army men. Consumers can also purchase various firearms and weapons separately and attach them to their figurines. Each character comes in a detailed battle suit complete with the appropriate military colors, accessories and weaponry. While LEGO toys are traditionally designed for children, these military figurines are most likely best suited to an older demographic or those that collect LEGO mini-sets.
What's Driving This Trend
- Collectible Military LEGO Figurines
- Disruptive innovation opportunity: Explore the market for collectible military LEGO figurines targeted towards adult collectors and enthusiasts.
- Customizable LEGO Weaponry
- Disruptive innovation opportunity: Develop a range of customizable LEGO weapons and accessories to enhance the play experience of LEGO enthusiasts interested in military scenarios.
- LEGO for Older Demographic
- Disruptive innovation opportunity: Create LEGO sets and figurines specifically designed for older consumers, tapping into the nostalgia and interest in military play scenarios.
Who This Affects Most
- Toy Manufacturing
- Disruptive innovation opportunity: Introduce military-themed LEGO sets and figurines to expand the range of offerings and capture a new market segment.
- Collectibles Market
- Disruptive innovation opportunity: Launch a line of limited edition military LEGO figurines as collectible items for enthusiasts and investors in the collectibles market.
- Customizable Accessories and Attachments
- Disruptive innovation opportunity: Develop a line of customizable LEGO accessories and attachments, focusing on military-themed options, to appeal to LEGO enthusiasts and collectors.
