Minecraft Inspired the Programmable Jewelbots for Tween Girls
Meghan Young — May 26, 2015 — Life-Stages
References: jewelbots & fastcompany
Jewelbots is a line of smart friendship bracelets that takes this gesture of love to a tech-savvy level. Inspired by the computer game, Minecraft, it is a programmable wearable that looks like a feminine accessory but is actually a gaming platform targeting tween girls.
About the thinking behind the smart friendship bracelets, Fast Company writes, "If Minecraft motivates boys as young as eight to take on challenges like building their own servers, says [Sara] Chipps, why not create the equivalent environment, but for girls? 'This whole thing has been a quest to find something that girls love so much, and give them the opportunity to customize it if they want to,' she says. 'They don’t have to [customize] — but the hypothesis is, they’ll teach themselves and create community around it.'"
About the thinking behind the smart friendship bracelets, Fast Company writes, "If Minecraft motivates boys as young as eight to take on challenges like building their own servers, says [Sara] Chipps, why not create the equivalent environment, but for girls? 'This whole thing has been a quest to find something that girls love so much, and give them the opportunity to customize it if they want to,' she says. 'They don’t have to [customize] — but the hypothesis is, they’ll teach themselves and create community around it.'"
Trend Themes
1. Smart Wearables for Tween Girls - The success of Jewelbots demonstrates an opportunity for the development of smart wearables designed specifically for young girls.
2. Gamified Learning for Girls - Jewelbots' use of gamified learning presents an opportunity for the creation of more educational games designed for girls.
3. Community Building Through Wearables - Jewelbots' emphasis on community building presents an opportunity for the development of more technologies aimed at fostering social connections among young girls.
Industry Implications
1. Fashion Industry - The collaboration of fashion and technology in Jewelbots presents an opportunity for fashion industry professionals to develop new lines of smart accessories for young girls.
2. Toy Industry - The success of Jewelbots demonstrates an opportunity for the toy industry to create more tech toys targeted specifically at young girls.
3. Education Industry - Jewelbots' use of gamified learning and emphasis on community building presents an opportunity for the education industry to create more learning technologies designed for young girls.
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