Responsible packaging doesn't have to equate to the type of material used to make the designs as the kite packaging shows. Instead, the kite packaging relies on versatility to make it useful even after it has been opened. Not only are the instructions printed directly on the sleeves holding the fabric neatly together, parts of the packaging are meant to be used in the creation of the kites themselves.
The Aeroplay Kite packaging can also be broken up afterwards to be used as separate storage and even material for other art projects. Lily Li, a designer based in Toronto, Canada, was careful to ensure that each part of the kite packaging is impeccably designed so that no one would want to throw anything away unnecessarily.