Illuminating Doll Boxes

This Toy Box Packaging for a Doll Doubles as a Lamp

As part of a challenge to create a toy box packaging design that was also sustainable, Michelle Mckeon developed this unique package that can also be turned into a lamp after its contents are emptied.

The doll box design adopts a retro-style, a simple shape and does away with plastic. The toy doll on the inside of the box is protected with folding panels that also serve as a playset when removed from the box. Once all of the contends of the box have been removed, the perforated surface of the box can be transformed into a lampshade. With her design, Mckeon estimates that 78% of the package is used effectively. In addition to this, the box is printed on biodegradable fiber form, which helps cut down on waste.

Sustainable Packaging
Designing packaging that is more than just a container by adding eco-friendly and multi-functional features.
Circular Design
Maximizing the lifecycle of a product by creating a design that supports reuse, recycling or repurposing of the product post-consumption.
Eco-friendly Toys
Creating toys that are sustainably sourced, designed to last, and free of toxic chemicals to meet the increasing demand for eco-friendly conscious products.

Sectors Adopting This

Toy Manufacturing
Developing new product lines of eco-friendly toys that have sustainable packaging and contribute to the circular economy.
Packaging Design
Innovating new ways to create sustainable packaging that can be repurposed or designed to have a secondary end-of-life use.
Home Decor & Lighting
Creating home lighting solutions that make use of repurposed and upcycled materials or packaging waste to reduce carbon footprint and promote sustainability.
SCORE
3.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 70%
Activity 38%
Freshness 8%