Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Disney Dream Play Uses Augmented Reality to Bring Figurines to Life

 - Jan 28, 2015
References: disney & agbeat
The appeal of animated films often lies in bringing animals and inanimate objects to life; that is what makes Disney Dream Play so appealing as well. It takes toys inspired by the company's movies and brings them to life just as though they have leaped off the screen and into a children's home.

The Disney Dream Play toys were originally created by JAKKS Pacific and Patrick Soon-Shiong. They work with an accompanying app that is available on both Apple or Android devices. Since many children are exposed to such devices at an early age, it is only natural that their playtime would revolve around smartphones and tablets. Making their imagination much more interactive, Disney Dream Play is a fun interpretation of classic action figures in the modern world.