LEGO recently launched a new initiative to help celebrate Singapore’s 50th anniversary by asking children to imagine what the city of the future might look like. The city-state has undergone an unbelievable transformation in the past 50 years and this new project allows the next generation to imagine how Singapore will continue to change in the coming years.
The initiative is part of a collaboration between LEGO Singapore and the design agency 'Iris Worldwide'. The project is called 'Rebuild' and it involves asking local children to imagine what the city might look like in the next 50 years. Using LEGO blocks as their primary building material, each child is asked to come up with a unique design for Singapore's city of the future. The project ultimately provides a glimpse of what the next generation of Singaporeans envisions for the future of their country.
Key Themes Behind This Trend
- Child-designed Cities
- Companies can explore utilizing child-centered design thinking to create future cities and products that cater to the needs and interests of the younger generations.
- Collaborative Design Projects
- Businesses can engage with customers and local communities on collaborative design projects to foster creativity, innovation and build customer loyalty.
- Interactive Marketing Campaigns
- Companies can launch interactive marketing campaigns that involve customers and provide memorable, engaging experiences that contribute to brand awareness and customer retention.
Where This Applies
- Education
- Educational institutions could adopt similar initiatives that involve children in the design and planning of future educational systems and schools, ultimately creating more impactful and engaging learning environments.
- Real Estate
- Real estate companies can engage with prospective clients and local communities in collaborative city design projects to create more sustainable, livable and vibrant urban spaces that cater to the diverse needs of their future residents.
- Retail
- Retailers can leverage interactive experiences such as LEGO building events to create memorable in-store experiences and generate customer engagement and loyalty.
