Craft-Containing Cans

The Creativity Can Lets Kids Get Imaginative With Less Structure in Place

The Creativity Can is full of craft materials that will keep kids occupied while boosting creative thinking. The big can includes over 100 craft components that allow children to make whatever they want, with each item selected to maximize creativity despite their seemingly simplistic shapes. This allows young people to play, create unique objects and characters and invent new narratives.

The Creativity Can is a great group activity, whether you need something to fill time during a rainy day, want to throw a fun birthday party or event, or simply stimulate a child's brain. The lack of structure helps them think outside the box and color outside the lines. It also makes a perfect present.

Unstructured Play
The trend of unstructured play is being fueled by products like the Creativity Can, which provide open-ended materials to spark the imagination.
Creativity Boosting Tools
Incorporating creativity-boosting tools, such as the over 100 craft components in the Creativity Can, has become a popular way of encouraging kids to think creatively.
Group Craft Activities
Group craft activities, such as using the Creativity Can with friends at a birthday party or event, are on the rise as a fun, social way to engage in unstructured play.

Who This Affects Most

Toy Industry
The toy industry could capitalize on the trend of unstructured play and promote open-ended toys and activities that encourage kids to use their imagination.
Event Planning Industry
The event planning industry has an opportunity to incorporate unique, creative activities like the Creativity Can into their offerings to enhance the experiences of guests, especially children.
Education Industry
The education industry could take advantage of the popularity of creativity-boosting tools like the Creativity Can and integrate them into curriculum to promote creative thinking among students.
SCORE
4.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 59%
Activity 67%
Freshness 8%