The Le Chateau ad campaign decided to forego the usual model route to promote its latest offerings by tapping some of Canada's biggest fashion influencers. Picking out their own outfits, they were joined by their significant others, children and even pets in order to help 'Spread Le Love,' as the Le Chateau ad campaign hashtag put forth.
Shot in studio, the Le Chateau ad campaign focuses not only on the stunning looks put together, but also the relationship between the couples and families captured for the honest photoshoot. Playful, loving and authentic, there is a realism to the images that will resonate with a large demographic. Not to mention that Canadians will love supporting their own when picking up a jacket, sweater or pair of pants featured in the campaign.