The latest Save the Children campaign takes the existence of child labor and puts it into a different context. Although a surreal depiction of these occurrences, it depicts kids trapped behind the stripes of high fashion pieces advertised on beautiful models. This powerful juxtaposition encourages people to look at these ads as well as the industry with fresh eyes.
Created for the Abrinq Foundation by advertising agency Lew’Lara\TBWA, the Save the Children campaign is accompanied by a ‘#Dress4Good’ hashtag to encourage a more active voice from consumers who feel strongly about the issue. The agency and foundation hope to encourage people to post "positive fashion-forward" images on their Instagram accounts. This will help bring more awareness to the foundation as well as the Save the Children campaign.