Logo-adorned sweatshirts, athletic windbreakers and other nostalgic clothes shine in this editorial for F****** Young! Online. The image series highlights the fashion industry's popular Normcore aesthetic and draws inspiration from the 90s.
Lensed by photographer Kate Bugrova, this editorial exclusive also features geometric and layered background elements. This image series features Tann Model Management's Vladimir Kernasov and is styled by Evgeny Yuminov. Evgeny dresses the shoot's star in nostalgic clothes from labels like Stussy, Adidas and Nike among other names.
This F****** Young! Online editorial boasts creative direction by Elizaveta Taranina who is behind its collage-inspired layout. Overall, the shoot is reminiscent of the 90s and celebrates this generation's focus on clothes that are not only aesthetically pleasing but also comfortable enough to be worn every day.
Image Credit: Kate Bugrova