European advertising agency We are Pi has collaborated with Wrangler denim jeans for this series of playfully silly adverts that asks just what way you're choosing to live your life.
The European advertising campaign is a silly take on the Wrangler brand name, portraying two very different ways of life -- the Wrangler way, or the "Wrongler" way. For those choosing the Wrangler way of life, you can expect outdoor adventure, a thrill for discovery and an appreciation for whatever new life has to offer. Choosing the "Wrongler" lifestyle means to tread along the boring path into conformity.
The end result is a juxtaposed set of visual images that offers both a hilarious and head-scratching interpretation of the brand's rugged image into one that is both stylish and enticing.