Craghoppers has launched a new outdoor brand campaign for the Autumn/Winter 2023 season. Dubbed ‘Cool, Still,’ the campaign urges people to embrace a slower, more deliberate way of living in contrast to today's fast-paced lifestyle. The initiative encourages individuals to disconnect from the relentless hustle and bustle and reconnect with nature's serenity. Craghoppers emphasizes the value of stillness found in the natural world, inviting one to pause and reengage with one’s surroundings. The outdoor brand campaign was inspired by a journey to the Cotswolds, where the Craghoppers team found solace in sustainable modernist architecture and tranquil lakes.
Craghoppers invites its audience to “join [its] quest to rediscover the simple joys of life, where time slows down, and nature’s beauty takes center stage. Let the tranquility of nature inspire you to hit pause, reflect, and breathe.”
Image Credit: Craghoppers, <a rel='nofollow' href='http://www.craghoppers.com'>craghoppers</a>, <a rel='nofollow' href='https://hypebeast.com/2023/9/craghoppers-cool-still-collection-lookbook'>hypebeast</a>
Key Themes Behind This Trend
- Slow Living
- The 'Cool, Still' campaign by Craghoppers promotes a slower, more deliberate way of living amidst today's fast-paced lifestyle.
- Nature Reconnection
- Craghoppers encourages individuals to disconnect from the hustle and bustle and reconnect with the serenity of nature through its 'Cool, Still' campaign.
- Stillness Appreciation
- The outdoor brand campaign by Craghoppers highlights the value of stillness in the natural world, inviting people to pause and reengage with their surroundings.
Where This Applies
- Outdoor Apparel
- The 'Cool, Still' campaign by Craghoppers targets the outdoor apparel industry, promoting a lifestyle aligned with slow living and nature reconnection.
- Sustainable Architecture
- Craghoppers drew inspiration from sustainable modernist architecture during their journey to the Cotswolds, creating an opportunity for the industry to collaborate on future campaigns.
- Nature Retreats
- The 'Cool, Still' campaign by Craghoppers highlights the tranquility found in nature, presenting an opportunity for the nature retreat industry to tap into the appreciation for stillness.
