The Moncler Fall/Winter 2015 collection is given an adventurous and sci-fi twist that hones in on the pieces slim silhouettes and shiny materials. Considering how much consumers are appreciating the fanastical these days, which not only come in the form of science fiction, but superhero movies and more, the Moncler Fall/Winter 2015 ad campaign is one that is sure to get a lot of attention.
Starring "newly minted Top 50 model Lucky Blue Smith and sister-slash-bandmate Pyper America," writes Models.com, the Moncler Fall/Winter 2015 ad campaign was shot by photographer Annie Leibovitz. Captured on the alienesque landscape of Iceland, the models' platinum blonde hair and piercing blue eyes stand out all the more in each image.
What Makes This Trend Stand Out
- Sci-fi Fashion
- Opportunity for fashion companies to incorporate futuristic designs and materials into their collections
- Adventure-inspired Marketing
- Opportunity for companies to showcase their products in unique landscapes or experiences to capture consumers' attention
- Sibling Modeling Duos
- Opportunity for modeling agencies and fashion brands to feature siblings in their ad campaigns for a unique angle
Sectors Adopting This
- Fashion
- Fashion brands can take advantage of the trend towards futuristic designs and materials in their collections
- Travel and Tourism
- Companies can partner with models and photographers to capture unique landscapes and promote adventure travel
- Entertainment
- Entertainment companies can feature sibling duos in their productions for a unique angle on their content
