Although puppets are meant to be playful and entertaining, there is an underlying metaphor that speaks to the idea of control; whether or not that is meant to come through the Kendall Jenner Fendi ad campaign is up for debate. Yet it appears that might be the case due to the dark and moody look of the imagery captured.
The Kendall Jenner Fendi ad campaign was shot in studio by none-other-than Karl Lagerfeld himself. Captured against a pitch black backdrop with oversized wooden puppets in the background, the brunette beauty is clad in the luxury label's fall 2015 pieces including camel coats and color-blocked pants. It appears that the model of the moment is continue to rise up in the industry with strong brands and photoshoots.
Image Credit: Karl Lagerfeld
Why This Trend Is Growing
- Puppet-inspired Fashion Campaigns
- The use of puppets in fashion campaigns creates an opportunity for brands to tap into the playful and whimsical side of consumers.
- Dark and Moody Advertising Imagery
- Brands can use a dark and moody aesthetic in their advertising campaigns to add a layer of complexity to their messaging and create a visually striking image.
- Celebrity-endorsed Fashion Campaigns
- Brands can leverage the popularity of celebrities like Kendall Jenner to attract a more diverse consumer base and drive sales.
Industries Being Reshaped
- Fashion
- Fashion brands can use puppet-inspired campaigns to bring a unique and playful touch to their marketing strategies.
- Advertising
- Advertising agencies can experiment with dark and moody imagery to appeal to consumers' emotions and create a memorable brand image.
- Celebrity Endorsements
- Celebrity endorsement deals present an opportunity for brands across various industries to reach new audiences and build brand recognition.
