Juice Matters Creates a Line of Nutritious Drinks for Healthy Living
Meghan Young — March 17, 2015 — Lifestyle
References: juice-matters
Since health matters, it's only natural that many people will fall in line behind the Juice Matters motto. The name of a Canadian brand of cold pressed juices, Juice Matters provides a line of authentically cold-pressed juices that focuses on natural ingredients from beginning to end. For instance, its The Real MC is inspired by the recipe of a traditional Master Cleanse, but relies on juicing Chilies rather than using extracts.
Comprised of 16 concoctions, Juice Matters indicates clearly which drinks can function as a meal-to-go, detox, pick-me-up or even hydration for pre- and post-workouts. As healthy and practical as the Juice Matters series may be, the amazing recipes will be remembered for their delicious flavors.
Comprised of 16 concoctions, Juice Matters indicates clearly which drinks can function as a meal-to-go, detox, pick-me-up or even hydration for pre- and post-workouts. As healthy and practical as the Juice Matters series may be, the amazing recipes will be remembered for their delicious flavors.
Trend Themes
1. Authentic Cold-pressed Juices - The trend towards healthier lifestyles creates an opportunity for innovative brands like Juice Matters to gain market share in the juicing industry.
2. Natural Ingredients - Consumers are increasingly seeking out products made with natural ingredients, providing an opportunity for companies like Juice Matters to differentiate themselves in the crowded juice market.
3. Functional Beverages - The trend towards healthier drinks that serve a specific purpose, such as meal replacement or post-workout hydration, creates an opportunity for companies like Juice Matters to meet consumer demand for functional beverages.
Industry Implications
1. Juice Industry - Juice Matters' focus on authentic ingredients and function-based drinks creates a disruptive innovation opportunity within the juice industry.
2. Natural Food Industry - Juice Matters' commitment to using natural ingredients could disrupt the wider natural food industry.
3. Functional Beverage Industry - Juice Matters' line of function-based drinks could disrupt the functional beverage industry by providing healthier, plant-based options to consumers.
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