Along with a shot of liquid goodness from any of Purearth's drink bottles, you might even get a chuckle or a smile. Like so many other juice bottles, the healthy beverages are packaged in clear glass bottles to show off the purity of the contents inside. But what really sets this branding apart are the funny tags that match each product, printed with sayings like: "You sweep me off my beet!" and "You make my greens come true."
The idea was to create an identity for the drinks that would make them presentable as gifts from the earth. Since these fun messages present well, the juices truly would make great a great gift to yourself or a friend. These funny messages cleverly reiterate that good health can be amusing.