People seek outdoor spaces for the purposes of getting a breath of fresh air, but this new oxygen bar in Mexico brings new meaning to the term and experience.
A 13,000 gallon tank of water stationed at Carnival’s Puerta Maya port in Cozumel, Mexico has been dubbed the Clear Lounge, where guests are required to put on special diving helmets to get access to this bar. As well as being an essential part of the experience, the clear diving helmets are also loaded with a mixture of oxygen and an aromatherapy scent based on the bar patron's choosing.
Once inside, the bar treats visitors to oxygen-infused smoothies, games of underwater Jenga, play with bubble guns, photo booths and message boards for communication. Water and oxygen are often taken for granted, but this novel experience presents both things in a fresh, desirable way.
Why This Trend Is Growing
- Underwater Entertainment
- Disruptive innovation opportunity to create unique underwater bars and activities that provide a new kind of entertainment experience.
- Aromatherapy Mixology
- Disruptive innovation opportunity to incorporate different aromatherapy scents into cocktails and drinks for a unique sensory experience.
- Health and Wellness Tourism
- Disruptive innovation opportunity to combine travel and wellness by creating tailored health itineraries with experiences like oxygen bars and aromatherapy-based activities.
Industries Being Reshaped
- Hospitality
- Disruptive innovation opportunity to create unique hotel experiences that incorporate novel concepts like underwater oxygen bars.
- Food and Beverage
- Disruptive innovation opportunity to develop new oxygen-infused cocktails and drinks that provide added health benefits.
- Tourism
- Disruptive innovation opportunity to create unique tourist experiences that incorporate health and wellness, like underwater oxygen bars and other sensory activities.
