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Symbolic Beverage Branding

Fruit Icon Juice Packaging Uses Succulent Graphics for Global Flavors

— March 24, 2015 — Lifestyle
So many of the graphics with which people interact on a daily basis are icons, and it's perhaps this that inspired some fruit icon juice branding by Simon Spring. Each beverage carton has an indigo backdrop and fairly minimalist labelling; what you will notice instantly is the symbolic representation of the star ingredient.

Bananas, watermelons, kiwis and coconuts are illustrated in simple geometric shapes with vivid colors. Each image looks as if the ingredient in question has been sliced through the middle, revealing beautiful patterns of seeds, textures and layers. They're positioned fairly centrally on the front sides of the wax-coated containers, beneath some round and bright-hued typography. In addition to offering such distinctive flavors in each fruit icon juice carton, the creator marked them with country-specific origins to establish an exotic quality.
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