Poopy Cat is a Dutch company that recently made its way to London in order to launch a "poop-up" shop featuring a pet jungle gym made entirely of cardboard blocks. As a brand that has made a commitment to selling sustainable cat products, the temporary retail space also served as a place for eco-conscious pet owners to pick up their own modular cardboard playhouse blocks and biodegradable litter boxes.
In order to make the Dutch brand's arrival to London grand, yet in line with the brand's core values, Poopy Cat founder Thomas Vles converted a traditional Dutch bicycle into a custom "Kittymobile." With his two cats, Vles pedaled the 300 mile stretch from Amsterdam to London. This goes to show that sustainable marketing can still be extremely attention-grabbing.