Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Panda Font Project Brings Awareness Through an Adorable Font

 - May 26, 2015
References: wwf & designtaxi
Raising awareness for endangered pandas, WWF Japan started The Panda Font Project.

As detailed on the World Wide Fund for Nature Japan website, pandas are nearing extinction with a total of 1,600 left in the wild. No stranger to raising panda awareness, WWF Japan has partnered with Ogilvy & Mather Japan to create this creative panda-themed font. With the help of typographers and web designers, this unconventional typeface features each letter in the alphabet accompanied by one or two panda heads. With a fun and adorable appeal, this campaign brings light to the tragedy at hand in a more lighthearted way.

With the slogan "made by pandas for pandas," The Panda Font Project brings the panda plight into our daily lives and calls for changes in animal justice.