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Top 100 Marketing Trends in July

From Drinkable Whiskey Clouds to Workout-Advertising Robots

— July 26, 2015 — Marketing
July 2015 marketing innovations look at creative advertising and marketing strategies that reach consumers in the most ad-saturated age. This includes mobile initiatives, interactive campaigns and other modes of persuasion.

Brand collaboration is one way to reach new audiences, where unexpected companies partner in new offerings. This can be seen in anything from a limited release product or an engaging pop-up shop.

Interaction is the name of the game with July 2015 marketing, especially when it comes to reaching plugged-in millennials. Even typically static mediums like billboards have to think outside the box. This often involves incorporating technology like augmented reality or beacons to surprise and delight consumers.

Summer weather presents lots of opportunity for the fashion world as well. Many brands are trying to stand out by incorporating quirk and kitsch in their catalogs and editorials this season.
6.6
Score
Popularity
Activity
Freshness
100
Localized Artistan Communities
Localized Artistan Communities
The Toronto Urban Collective is a Local Pop-Up Market Series
<
99
User-Generated Couture Ads
User-Generated Couture Ads
The 'Choo Hounds' Accessory Ad Stars Jimmy Choo's Most Furry Followers
<
98
Secretive Gaming Campaigns
Secretive Gaming Campaigns
This Call of Duty Video Game Advertising Stunt Covertly Uses Snapchat
<
97
Drinkable Whiskey Clouds
Drinkable Whiskey Clouds
The Ardbeg Haar Carafe Mimics the Coastal Mists of Scotlands
<
96
Cocktail-Centric Holiday Campaigns
Cocktail-Centric Holiday Campaigns
Belvedere Vodka Gears Up for World Martini Day with a Contest
<
95
Canadiana-Inspired Burgers
Canadiana-Inspired Burgers
McDonald's Explores Canadian Food in Its Latest Taste Adventure
<
94
Interactive Storytelling Ads
Interactive Storytelling Ads
This Volkswagen Commercial Lets Viewers Craft a Custom Story
<
93
Rocker Menswear Campaigns
Rocker Menswear Campaigns
Josh Homme Fronts Saint Laurent's Rockabilly Themed Advertorial
<
92
Chic Soda Packaging
Chic Soda Packaging
These Elegant Labels are a Collaboration of Coca-Cola & Trussardi
<
91
Fantasy Touring Stunts
Fantasy Touring Stunts
Game of Thrones' White Walkers Took a Promotional Walk Around London
<
90
Buffer Zone Posters
Buffer Zone Posters
Volkswagen's Posters Show Where It's Important to Keep a Safe Distance
<
89
Reality Star Cosmetic Ads
Reality Star Cosmetic Ads
The Kendall Jenner Estee Lauder Campaign is Elegantly Red Hot
<
88
Artistic Auto Ads
Artistic Auto Ads
The Vauxhall Campaign Shows How 'Every One's an Original'
<
87
Summery Champagne Branding
Summery Champagne Branding
Chandon's Limited Edition Bottles Feature an All-American Label
<
86
Historical Wine Branding
Historical Wine Branding
'Karipids' Uses Imagery to Connect Wine with the Historical Roots
<
85
Leggy Fashion Ads
Leggy Fashion Ads
The Versace Fall Campaign Stars Karlie Kloss, Caroline Trentini and Lexi Boling
<
84
Eclectically Printed Fashion
Eclectically Printed Fashion
This Missoni Resort Lookbook Highlights the Brand's Signature Prints
<
83
Farmer-Inspired Beer Labels
Farmer-Inspired Beer Labels
This Beer Label Combines Masculine and Feminine Attributes
<
82
Completely Customized Backpacks
Completely Customized Backpacks
'Buck Products' Backpacks are Handmade and Customized by Consumers
<
81
Geometric Pear Packaging
Geometric Pear Packaging
Katarzyna Soltysiak's Fruit Cage Containers Are Designed for Fresh Fruit
<
80
Three-Pack Beer Branding
Three-Pack Beer Branding
Beck's Trio Beer Pack Design Uses Dark Colors to Intrigue Consumers
<
79
Flower Bomb Campaigns
Flower Bomb Campaigns
The Activia Ad Confirms that "Yes, She Goes Too"
<
78
Leg-Flaunting Footwear Ads
Leg-Flaunting Footwear Ads
Gisele Reprises Her Role as the Face of the Stuart Weitzman Campaign
<
77
Limited-Edition Lipsticks
Limited-Edition Lipsticks
This Luxurious Lipstick was Made in Honor of L'Oreal's 30th Anniversary
<
76
Tropical Soap Branding
Tropical Soap Branding
'Colors Of Rio N°21 Soap' Uses Exotic & Playful Soap Packages
<
75
Exploratory Airport Lounges
Exploratory Airport Lounges
The Centurion Lounge at San Francisco Airport is a Multisensory Space
<
74
Illusory Construction Coverings
Illusory Construction Coverings
The 'Unboxing Fyrklovern' Hints at What's Coming Soon to Stockholm
<
73
Dad-Celebrating Coffee Sets
Dad-Celebrating Coffee Sets
Soma and Intelligentsia Teamed Up to Make the Ultimate Gift for Dads
<
72
Immersive Whiskey Simulators
Immersive Whiskey Simulators
Jim Beam's Virtual Reality Simulator Puts You in the Place of Whiskey
<
71
Tent-Inspired Shoe Shops
Tent-Inspired Shoe Shops
'Camper Shoes' Created this Sustainable Teepee Pop-Up Shoe Shop
<
70
Victorian-Esque Fashion Ads
Victorian-Esque Fashion Ads
The Marc Jacobs Fall Campaign Stars Willow Smith
<
69
Invisible People Ads
Invisible People Ads
The PopClik Headphones Campaign Helps Listeners Escape Boring Events
<
68
Pixelated Flower Chain Rebrands
Pixelated Flower Chain Rebrands
Mostsvettorg is a Chain of Flower Shops with 71 Stores in Moscow
<
67
Bespoke Beer Branding
Bespoke Beer Branding
This Line of Microbrews 'Hors Série' Feature Sophisticated Bottle Designs
<
66
Retail Concept Sneaker Designs
Retail Concept Sneaker Designs
The colette x ASICS Collaboration Presents an Impressive Pair
<
65
Brain Freeze Campaigns
Brain Freeze Campaigns
Freddo Ice Cream Shows That Even in Pain, This Treat is Delicious
<
64
Kitsch British Lookbooks
Kitsch British Lookbooks
The Latest House of Holland Catalog was Shot by Photographer Martin Parr
<
63
Elegant Acronym Branding
Elegant Acronym Branding
The 'Best of Nature' Essential Oil Packages Feautre Simple Acronyms
<
62
Product Launch Guides
Product Launch Guides
Learn How to Pull Off an Epic Product Launch with This Handy Infographic
<
61
Edgy Jewelry Ads
Edgy Jewelry Ads
The Latest Alexis Bittar Campaign Stars Actress Zoe Kravitz
<
60
Organic Drive-Thru Eateries
Organic Drive-Thru Eateries
Amy's Kitchen Drive Thru Will Serve Healthy, Organic Fast Food
<
59
Urban Glam Fashion Ads
Urban Glam Fashion Ads
The Katy Perry Moschino Campaign Shows Off Her Pixie Haircut
<
58
Vibrant Restaurant Branding
Vibrant Restaurant Branding
Craft Tamale is a Mexican Restaurant with an Artisanal Feel
<
57
Vintage Street Style Ads
Vintage Street Style Ads
The Latest Miu Miu Campaign Stars a Cast of Retrofied Models
<
56
Texting Toothpaste Ads
Texting Toothpaste Ads
These Ads Show How a Simple Smile Changes a Whole Story
<
55
Feminine Nostalgia Catalogs
Feminine Nostalgia Catalogs
Sen Wye Creates Clothing That Pays Homage to the 90s
<
54
Animal Awareness Typefaces
Animal Awareness Typefaces
The Panda Font Project Brings Awareness Through an Adorable Font
<
53
Workout-Advertising Robots
Workout-Advertising Robots
Nike's Billboard is Supported by a Robot Constantly Doing Chin-Ups
<
52
Earthy Aloe Packaging
Earthy Aloe Packaging
Aruba Aloe's Carries Its Philosophy from Natural Packaging to Products
<
51
Beer-Powered Men's Skincare
Beer-Powered Men's Skincare
The Beer Beauty by Carlsberg Line for Men is a Limited Release
<
50
Takeout Treat Cartons
Takeout Treat Cartons
This Ice Cream To Go Packaging Concept Serves Up Sweet Convenience
<
49
Cannabis-Inspired Restaurants
Cannabis-Inspired Restaurants
'Cannabistro' is a Pop-Up Diner Serving Gourmet Herb Dishes
<
48
Color-Clashing Paint Ads
Color-Clashing Paint Ads
Battling Paint People Ads Reveal Colors That Do Not Complement Each Other
<
47
Children's Magazine Pop-ups
Children's Magazine Pop-ups
The ANNIVERSARY MiLK Pop-up Shop is Designed for Kids
<
46
Sleep E-Commerce Startups
Sleep E-Commerce Startups
Casper is a Mattress Startup with an Innovative Approach to Business
<
45
Trailing Travel Campaigns
Trailing Travel Campaigns
Follow Me India by Murad Osmann Embraces Beauty and Culture
<
44
Rustic Patisserie Concepts
Rustic Patisserie Concepts
This Parisian Patisserie Boasts a Stunning Factory-Inspired Interior
<
43
Cosmic Bottle Branding
Cosmic Bottle Branding
These Gorgeous Wine Bottles are Inspired by the Geometry of Constellations
<
42
Understated Jewelry Catalogs
Understated Jewelry Catalogs
WWAKE's Accessory Lookbook Boasts Simplistic Adornments
<
41
Rural Roaster Branding
Rural Roaster Branding
This Dynamic Coffee Roaster Branding is Inspired by Its Home
<
40
Clever Kiwi Branding
Clever Kiwi Branding
These Kiwi Snack Packs Include Personified and Animated Graphics
<
39
Classic Artisan Bread Branding
Classic Artisan Bread Branding
Bill's Organic Bread has Re-Invigorated its Brand after 10 Years
<
38
Luxe Raver Fashion
Luxe Raver Fashion
The Latest Versace Menswear Campaign Blends Edgy and Elegant Looks
<
37
Kind Skincare Pop-Ups
Kind Skincare Pop-Ups
London's Simple Skincare Pop-Up Accepts Kindness as Payment
<
36
Olive Branch Beauty Packaging
Olive Branch Beauty Packaging
The Olive Oil in This Organic Cosmetics Brand is Reflected in Design
<
35
User-Friendly Juice Labels
User-Friendly Juice Labels
MANA Juice Uses Simple Outlines of Fruits on Its Labels
<
34
Contagious Yawning Billboards
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
<
33
Summer Haze Lookbooks
Summer Haze Lookbooks
For Love & Lemons' Latest Catalog Stars Brazilian Beauty Marina Nery
<
32
Underwear Campaigns
Underwear Campaigns
Play Out Underwear Taps Breast Cancer Survivors for Its Latest Advertisement
<
31
Scenic Streetwear Collections
Scenic Streetwear Collections
The Latest MATEU-S Lookbook Features Graphic Print Fashion
<
30
Anti-Fast Food Burger Branding
Anti-Fast Food Burger Branding
Better Burgers Aims to Be New Zealand's Answer to In-N-Out
<
29
Rustic Salon Studios
Rustic Salon Studios
This Stylish Industrial Hair Salon is Located in the Japan City of Nagoya
<
28
High-Tech Retail Hubs
High-Tech Retail Hubs
Harvey Nichols' Newest Retail Store Design Boasts Engaging Details
<
27
Quirky Nostalgic Bakeries
Quirky Nostalgic Bakeries
Bake Shoppe is a New Toronto Bakery with a Playful Attitude
<
26
Floral Juice Packaging
Floral Juice Packaging
'Gestus Juice' Blends Fruit and Flowers in its Labels for a Fresh Look
<
25
Urban Witch Apparel
Urban Witch Apparel
Killstar's City Ritual Lookbook Boasts Graphically Printed Styles
<
24
Carefree Grunge Apparel
Carefree Grunge Apparel
This Cheap Monday Campaign Revives Nostalgic and Effortless Menswear
<
23
Tropical Poolside Photoshoots
Tropical Poolside Photoshoots
Model Mathilda Price Showcases Swimsuits from Polish Brand Reserved
<
22
Virtual Drug Stores
Virtual Drug Stores
Well.Ca's Virtual Shopping Experience Features Scannable Products
<
21
Botanical Spice Packages
Botanical Spice Packages
'Certa Life' Packages its Products in Botanical Garden Labels
<
20
Authentic 70s Lookbooks
Authentic 70s Lookbooks
Alena Biohm is a Retro Vixen in the Latest Free People Catalog
<
19
Creative Lettering Shops
Creative Lettering Shops
5 POINTS' Shop Appeals to Creative Millennials with Interactive Stations
<
18
Retro-Inspired Swimsuits
Retro-Inspired Swimsuits
The H&M Swimwear Collection is Modeled by Josephine Skriver
<
17
Social Shopping Pop-Ups
Social Shopping Pop-Ups
Tanger Outlets Celebrates Its New Location with Fun Pop-Up Stations
<
16
Pop-Up Auto Retailers
Pop-Up Auto Retailers
The New 'Tesla' Automotive Shops Come in the Form of Shipping Containers
<
15
Quirky Summer Lookbooks
Quirky Summer Lookbooks
The Dollz Kill 'Not From Concentrate' Catalog Boasts Youthful Pieces
<
14
Opulent 90s Fashion
Opulent 90s Fashion
Versace's Latest Collection Celebrates Nostalgic References
<
13
Interactive Tech Retail
Interactive Tech Retail
The Intel Ultra Store is an Immersive Retail Experience in Beijing
<
12
Rustic Deli Branding
Rustic Deli Branding
Koller's Meat Packages Include Salamis, Sausages and Uncooked Varieties
<
11
Romantic Desert Lookbooks
Romantic Desert Lookbooks
The Spell and the Gypsy Collective Catalog Stars Emma Stern Nielsen
<
10
Dual-Role Labels
Dual-Role Labels
The Sticker on this Olive Oil Bottle Peels Off to Become a Clever Oil Spout
<
9
Raw Vegan Restaurant Branding
Raw Vegan Restaurant Branding
This Example of Raw Vegan Branding Hails from Italy
<
8
Floating Fitness Studios
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
<
7
Nordic-Inspired Flagship Stores
Nordic-Inspired Flagship Stores
The OCE Flagship Boutique in China is Nordic-Inspired Minimalism
<
6
Fresh Picked Produce Labels
Fresh Picked Produce Labels
This Organic Packaging Design Emphasizes the Farm of Origin
<
5
Animated Produce Packaging
Animated Produce Packaging
This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
<
4
Branded Festival Pop-Up Motels
Branded Festival Pop-Up Motels
Fosters and Airbnb Created a Pop-up Motel at Finland's Provinssi
<
3
Mobile Champagne Bars
Mobile Champagne Bars
Veuve Clicquot's Pop-Up Bar Concept Offers Luxury On the Go
<
2
Elegant Patisserie Branding
Elegant Patisserie Branding
Odette's Pastry Shop Packaging Exudes Minimalism and Sophistication
<
1
Smoothie Bar Concepts
Smoothie Bar Concepts
This Juice Bar Reduces Fruit Waste in This Stockholm Supermarket
<