July 2015 marketing innovations look at creative advertising and marketing strategies that reach consumers in the most ad-saturated age. This includes mobile initiatives, interactive campaigns and other modes of persuasion.
Brand collaboration is one way to reach new audiences, where unexpected companies partner in new offerings. This can be seen in anything from a limited release product or an engaging pop-up shop.
Interaction is the name of the game with July 2015 marketing, especially when it comes to reaching plugged-in millennials. Even typically static mediums like billboards have to think outside the box. This often involves incorporating technology like augmented reality or beacons to surprise and delight consumers.
Summer weather presents lots of opportunity for the fashion world as well. Many brands are trying to stand out by incorporating quirk and kitsch in their catalogs and editorials this season.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
