This Beer Label Combines Masculine and Feminine Attributes

 - May 30, 2015
References: hiredgunscreative & thedieline
Hired Guns Creative designed a farmer-inspired beer label for Driftwood Brewery’s saison brew. The saison beer was given the name 'Farm Hand' and is infused with beautiful imagery of a man working in a field. The image portrays the harvesting season when Belgian-style beer that was traditionally made.

The focal point of the label is the typography, which is a combination of rustic masculinity with feminine curves. The writing is bold and filled in with white which stand outs atop the light reds, yellows and oranges in the background. These colors infuse feelings of sunset and end-of-day vibes which was the ultimate goal of the label. The creative directer wanted people to enjoy this beer after a long day at work.

The farmer-inspired beer label is a beautiful balance of simple rustic sophistication.