The packaging for this organic cosmetics range deliberately shows off the products' natural ingredients. Designed by Greek agency Leftgraphic, the packaging design for Olive'secret reflects the main ingredient of the skin care line -- olive oil. The olive branch is prominently featured across the collection, from anti-aging face cream to body oil to a lip and eyes serum.
Leftgraphic created packaging that uses the branch "combined with clean typography elements" for an elegant look. The black and gold color palate was chosen to give the organic cosmetics a "sense of exclusiveness and it reminds us of the oil element too." The packaging consists of cartons, pot-like jars and bottles made out of plastic and PVC.
Key Themes Behind This Trend
- Natural Ingredient Packaging
- Using natural ingredients as a focal point in product packaging design to showcase transparency and authenticity.
- Organic Cosmetic Packaging
- Creating packaging designs that reflect the organic nature of the cosmetics inside.
- Elegant Typography Packaging
- Combining natural elements with clean typography for an elevated and sophisticated packaging design.
Where This Applies
- Beauty and Personal Care
- Incorporating natural ingredients and organic themes in packaging designs for skincare, hair care, and other personal care products.
- Food and Beverage
- Designing packaging for food and beverage products that emphasizes the natural ingredients within, such as using images of fresh produce or incorporating natural color palettes.
- Fashion and Luxury Goods
- Creating elegant packaging designs for fashion and luxury products that incorporate natural elements, such as using earthy color palettes or featuring natural textures.
