Appealing to the millennial desire to be different and individual, the Vauxhall campaign revolves around a simple tag line, "Every one's an original." It can be interpreted a couple ways -- referring to either the car or the person as original -- yet the core value remains the same. The sentiment underlying the Vauxhall campaign is visualized through an artistic vein as car owners are captured painting their very own vehicles into life.
Conceived and executed by the McCann ad agency based in Birmingham, United Kingdom, the Vauxhall campaign was art directed by Ken Sara with creative direction by Vince McSweeney. The youthful focus can also be seen in photographer Andy Glass' shots since his models are clearly young adults looking at purchasing their first vehicle.