Queens of the Stone Age frontman Josh Homme is the latest star to take part in the Saint Laurent Music Project. Since becoming the label's creative director, designer Hedi Slimane has looked to rock and roll for his inspiration and has opted for an understated and monochromatic aesthetic when it comes to his marketing strategy.
This particular ad features a recognized name in the rock music scene and transforms Josh Homme's rugged and masculine style with fitted and impeccably tailored suits. Though he is often seen wearing plaid shirt and jean combinations, the musician pulls off a more tailored look and is lensed at his Hollywood Hills home.
In addition to his work with Queens of the Stone Age, Homme has produced albums for bands like the Arctic Monkeys and is a member of Kyuss, Eagles of Death Metal and Them Crooked Vultures.
Rocker Menswear Campaigns
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