This Ice Cream To Go Packaging Concept Serves Up Sweet Convenience

 - May 29, 2015
References: & thedieline
I have no doubt that a purpose-made ice cream 'to go' container would ensure that fewer people feel guilty about consuming an entire carton themselves. Inspired by the looks of standard Chinese food takeout boxes, these dessert packages seem to communicate that the contents are single servings that should be eaten all at once.

Appealing particularly to women––at any time of month, really––these compact packages of treats are decorated with cheerful designs, inspired by confetti in blues, pinks and yellows. The utterly adorable ice cream to go concept for Pipersglass extends to various flavors of popsicles too, completing a look that is scrumptious, inside and out. Camilla Daniellson's branding project has a consistently sweet identity that's capable of inciting cravings in any woman between the age of 18 and 58.