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Cocktail-Centric Holiday Campaigns

Belvedere Vodka Gears Up for World Martini Day with a Contest

— May 27, 2015 — Marketing
In order to give everyone a chance at celebrating World Martini Day in high style, Belvedere Vodka has kicked off an exciting contest and digital campaign. This year's World Martini Day will take place on Friday, June 19, making it a perfect excuse to host a martini-filled weekend get together of your own.

Individuals can enter the World Martini Atelier Contest through their Facebook account by selecting the eight friends they would bring along on a dream martini-fueled experience and selecting a theme that would best represent where they would like to enjoy it.

The clever campaign is a great way to align Belvedere with the iconic cocktail and the lifestyle that comes along with it. By creating a dynamic social campaign with real incentives fueled by hashtags like #worldmartiniday and #martinimoment, the brand has elevated itself with the classic status of the martini cocktail.
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