In order to get the word out about how important it is to keep a safe distance from other cars on the road, Volkswagen set up a series of comical advertisements in Spain for its ACC System.
Although drivers on the road need to see this message about Adaptive Cruise Control the most, the unusual poster series created by DDB Barcelona points out other areas where a buffer zone is required off of the streets. This was done by creating a group of location-specific advertisements where rival businesses are located one beside another. Between the spaces that divide retail shops for big brands like McDonald's and Burger King or Mercedez-Benz and Jaguar, Volkswagen set up signs that read: "Keep a friendly distance."
What Makes This Trend Stand Out
- Buffer Zone Awareness
- Opportunity to create awareness campaigns and products emphasizing the importance of maintaining safe distances in various contexts.
- Location-specific Advertising
- Opportunity to use location-specific advertising to target specific areas and audiences with tailored messages.
- Comedic Advertising
- Opportunity to leverage humor and creativity in advertising campaigns to capture consumer attention and convey important messages.
Sectors Adopting This
- Automotive
- Opportunity for automotive manufacturers and technology companies to develop advanced cruise control and safety systems.
- Advertising and Marketing
- Opportunity for advertising agencies and marketers to create innovative campaigns that utilize location-specific advertising.
- Safety and Awareness
- Opportunity for organizations focused on safety and awareness to collaborate with brands and create impactful campaigns.
