For its latest ad campaign, Snickers scoured the city of New York for what can only be described as "epic fails". Think: a set of stairs with the handrail sloping the wrong way, or a door featuring both an "Enter Here" and Do Not Enter" sign. The funny mistakes were photographed alongside a Snickers sticker, which read, "You make mistakes when you're hungry."
Snickers has been cautioning against the perils of hunger for a long time, and this ad campaign is the perfect way to illustrate them. The photos are amusing and relatable, because who hasn't spotted a head-scratching "fail" in the urban jungle at least once?
This Snickers stickers are also a great example of a campaign that can be extended to social media for prolonged amusement: in this case, fans were encouraged to share their own #hungrymistakes.
Epic Fail Campaigns
More Stats +/-
Anti-App Store Projects
Honest Beer Ads
Accurate Alcoholic Captions
Comical Cough Ads
Humorous Vegan Products
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.