For its latest ad campaign, Snickers scoured the city of New York for what can only be described as "epic fails". Think: a set of stairs with the handrail sloping the wrong way, or a door featuring both an "Enter Here" and Do Not Enter" sign. The funny mistakes were photographed alongside a Snickers sticker, which read, "You make mistakes when you're hungry."
Snickers has been cautioning against the perils of hunger for a long time, and this ad campaign is the perfect way to illustrate them. The photos are amusing and relatable, because who hasn't spotted a head-scratching "fail" in the urban jungle at least once?
This Snickers stickers are also a great example of a campaign that can be extended to social media for prolonged amusement: in this case, fans were encouraged to share their own #hungrymistakes.