In an interesting marketing attempt by Sotheby's, the famed auction house has tapped Drake to curate a soundtrack for an upcoming auction showcasing the works of contemporary American black artists.
The 20-piece collection will be on display in New York City for several months this spring. Each piece will have a set of headphones beside it through which the patron can listen to a handful of Drake-selected songs that match that particular work. The Drake Sotheby's soundtrack is an intriguing immersive experience that the auction house calls an intersection of art and music.
The inclusion of Drake in a Sotheby's auction is likely an attempt at extending the experience to a hipper, younger generation of art enthusiasts.
The auction, which will take place in April 2015, will include works by such artists as Jean-Michel Basquiat, Kara Walker and Kehinde Wiley.