Chick-Fil-A is Offering Its Customers Free Coffee This February
Vasiliki Marapas — January 30, 2015 — Marketing
References: chick-fil-a & time
Chick-Fil-A is introducing a coffee promotion that stipulates its customers will receive free cups of THRIVE Farmers Coffee all day long, regardless of a purchase.
The give-away is intended to promote the fast food chain's partnership with THRIVE, a company that helps family-owned coffee producers in Central America earn nearly ten times the average rate. The promotion is available for a 12-ounce cup of hot coffee or a 16-ounce ice coffee, and is limited to one caffeinated beverage per customer.
With this venture, Chick-Fil-A joins several other fast food companies, such as McDonalds and Dunkin' Donuts, in an all-out coffee war. The promotion also reflects the importance of breakfast to the fast food industry, as it's the only meal that has seen consistent growth as of late.
The give-away is intended to promote the fast food chain's partnership with THRIVE, a company that helps family-owned coffee producers in Central America earn nearly ten times the average rate. The promotion is available for a 12-ounce cup of hot coffee or a 16-ounce ice coffee, and is limited to one caffeinated beverage per customer.
With this venture, Chick-Fil-A joins several other fast food companies, such as McDonalds and Dunkin' Donuts, in an all-out coffee war. The promotion also reflects the importance of breakfast to the fast food industry, as it's the only meal that has seen consistent growth as of late.
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