Chick-Fil-A is introducing a coffee promotion that stipulates its customers will receive free cups of THRIVE Farmers Coffee all day long, regardless of a purchase.
The give-away is intended to promote the fast food chain's partnership with THRIVE, a company that helps family-owned coffee producers in Central America earn nearly ten times the average rate. The promotion is available for a 12-ounce cup of hot coffee or a 16-ounce ice coffee, and is limited to one caffeinated beverage per customer.
With this venture, Chick-Fil-A joins several other fast food companies, such as McDonalds and Dunkin' Donuts, in an all-out coffee war. The promotion also reflects the importance of breakfast to the fast food industry, as it's the only meal that has seen consistent growth as of late.