The Hekla Aurora airplane is an incredible marketing tactic that encourages people to enjoy an extended layover in Iceland. It essentially recreates one of the biggest draws to the country: the Northern lights. This is achieved through an ingenious lighting system in the main cabin that teases passengers with what could be the real deal.
Part of Icelandair's MyStopover campaign, the Hekla Aurora airplane not only provides an incentive to visit the country, but also to use this particular airline. It creates a unique onboard experience that many passengers will not want to miss. As for the promotion the Hekla Aurora is drawing attention to, Design Taxi writes, "The new campaign encourages passengers to stay in Iceland for up to seven days while on their journey between Europe and North America."