Star Wars products are popping up everywhere with the arrival of the highly anticipated Force Friday. In addition to a number of tantalizing new toys, Uber is facilitating an interactive marketing experience that's hard to beat. Uber released a fleet of cars in New York City that look like Stormtroopers from the iconic Star Wars films. The publicity stunt is stirring up excitement for the upcoming addition to the sci-fi franchise -- a soon-to-be-released 'The Force Awakens' film.
The cars are life-sized versions of the new Hot Wheels toy cars that sport the same design. The Dodge Chargers are all white with shiny black decals and the Hot Wheel logo on their fronts. The fleet of cars are taking to the Manhattan streets for Force Friday's work hours from 9 to 5 and are providing free rides and Hot Wheels toy cars to lucky sci-fi fans.