The latest in a long tradition of unique rental-inspired promotional contests, the Airbnb Floating House is available for a one night stay for two lucky winners. Located at Putney Pier in the Thames River, the temporary apartment is branded with the Airbnb colors and logos, painted sky blue with a bright red door.
The intriguing Airbnb floating home was inspired by the traditional townhouses found in London's Primrose Hill and Hampstead, as well as the house from the hit Pixar film 'Up.' The floating house was conceived as a means to promote the service to homeowners in the city.
Airbnb has often turned to stunt-like promotional contests that involve giving away stays at unique international locations. Previous Airbnb contest accommodations included a cable car decorated as a one bedroom apartment suspended in the Swiss Alps.
What Makes This Trend Stand Out
- Promotional Contest Accommodations
- Creating unique and immersive rental experiences for promotional purposes can build brand awareness and create buzz.
- Floating Accommodations
- The novelty and appeal of floating accommodations can attract adventurous travelers seeking new experiences and create opportunities for waterfront development.
- Branded Temporary Accommodations
- Partnering with hospitality brands to create temporary accommodations can generate additional revenue streams and expand brand reach.
Sectors Adopting This
- Hospitality
- Creating unique and immersive rental experiences for promotional purposes can build brand awareness and create buzz.
- Travel and Tourism
- The novelty and appeal of floating accommodations can attract adventurous travelers seeking new experiences and create opportunities for waterfront development.
- Marketing and Advertising
- Partnering with hospitality brands to create temporary accommodations can generate additional revenue streams and expand brand reach.
