Unlike pricier boutique grocers, Daily Meal is a premium food retailer that offers quality at a low price. With its first location opened in Boston, the grocer has changed the way local residents look at nutrition. While many of Boston's low-income families opt for a fast food meal plan, Daily Meal prides itself on a business model that offers premium products at a low price.
Daily Meal is able to keep operating costs and prices low by sourcing foods that are at a surplus, or nearing their expiration date. The company's founder Doug Rauch is the former president of Trader Joe's and has created a socially conscious business that is successful thanks to its close ties with farmers, local markets and food manufacturers.
In addition to promoting a "high quality at a low cost" retail model, Daily Meal also addresses America's re-occurring food waste problem.