Meal-kit delivery service HelloFresh has launched 'HelloFresh Market,' an online marketplace intended to offer users a convenient alternative to in-store grocery shopping. The new platform can be used individually or paired with HelloFresh's traditional delivery program, allowing customers to add on grocery essentials to their orders.
The launch of 'HelloFresh Market' symbolizes the company's recent push to become a one-stop-shop, food solutions platform. While the company remains well-known for its home-delivered, microwavable dinner meals, it hopes that this new platform will address the needs of its customers "beyond dinnertime." HelloFresh plans to roll out the platform across the United States in the following months.
With the launch of this new and exciting platform, HelloFresh continues to disrupt the food industry by catering to the changing needs of the modern consumer.