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Restaurant-Branded Grocery Pick-Ups

Local Public Eatery is Now Offering to Sell Grocery Staples

— May 27, 2020 — Business
For consumers finding it challenging to get their hands on groceries during the COVID-19 pandemic, Local Public Eatery recently announced the launch of a virtual supermarket where shoppers can pick up fruits and veggies, and staples like bread, milk, butter, as well as pantry items such as sriracha, toilet paper, and booze. The restaurant will also allow consumers to pick up alcohol including wine and beer with the purchase of food.

Consumers can purchase these items using the Local Public Eatery and pick up the items at the door or order delivery using Doordash. Shoppers will receive a 10 percent discount and are also eligible for free delivery and the virtual supermarket is open seven days a week.


Image Credit: Lake Inez
Trend Themes
1. Virtual Supermarkets - More restaurants and businesses might follow Local Public Eatery by launching their own virtual supermarkets that offer convenience, discounts, and free delivery for grocery staples.
2. Alcohol and Food Bundling - Other restaurants and retailers might be inspired to offer alcohol and food bundling deals in order to drive more sales and accommodate consumer needs during COVID-19.
3. Expanded Services - Restaurants and food venues might consider expanding their services beyond food delivery and takeout into grocery pickups in order to offer more value to customers and generate additional profit streams.
Industry Implications
1. Food Industry - The food industry can explore opportunities to pivot towards the online grocery space and offer their own virtual supermarkets as a way to capture market share and offer convenience to consumers.
2. Retail Industry - The retail industry might want to explore virtual supermarkets and bundle options in order to merge their physical and digital shopping experiences seamlessly while catering to consumer needs during COVID-19.
3. Alcohol Industry - The alcohol industry can partner with restaurants and retailers to offer bundled deals and facilitate more alcohol and food purchases in order to drive sales and accommodate consumer needs in the convenience economy.
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