'Grubhub Goods' was a pilot test program in New York City that integrated CPG delivery services into the food delivery application. Following the success of this pilot test, Grubhub has announced it is launching Grubhub Goods at 3,000 different locations across the United States through a continued partnership with 7-Eleven.
Grubhub users across the country can now order convenience store goods such as snacks, drinks, and small household items through the application. These goods will then be delivered promptly to the customer. In celebration of this new feature, Grubhub has announced a promotion where customers can receive 50% off any order of $15 or more on this new service.
This new feature adds Grubhub to the list of applications that currently deliver CPG goods, such as DoorDash and UberEats, which creates more competition in the market.
Image Credit: Grubhub
Why This Trend Is Growing
- CPG Delivery Integration
- Integrating delivery of consumer packaged goods (CPG) into food delivery applications such as Grubhub is a trend that is creating more convenience for customers.
- Convenience Store Delivery
- Delivery applications such as Grubhub are now providing convenience store delivery services to customers, which is a growing trend in the delivery industry.
- Promotions for Delivery
- Delivery applications such as Grubhub are leveraging promotions to attract and retain customers, which is a trend that is boosting sales and usage of delivery services.
Industries Being Reshaped
- Food Delivery
- The food delivery industry can leverage the trend of integrating delivery of CPG goods to expand their services and improve convenience for customers.
- Convenience Store
- Convenience stores can partner with delivery applications such as Grubhub to improve their reach and customer base, which is a disruptive innovation opportunity.
- Promotions and Marketing
- Marketing and promotions agencies can leverage the trend of offering promotions for delivery services to attract and retain customers for their clients.
