After introducing its own food and beverage brand, Good & Gather, Target is introducing a new store brand by the name of Favorite Day that shares more than 700 items that are united by the theme of celebration and indulgence. The range includes everything from bakery goods and trail mixes to ice cream, everyday snacks, beverage mixers to cake decorations. The affordably priced line boasts prices under $15, which promises to make it stand out for special occasions and just-because celebrations.
The collection was based on key shopper insights, specifically the fact that consumers are looking for treats to counter everyday stresses. Within the new line, there are decadent treats like caramel macchiato trail mix, everything bagel croissants, assorted macarons in bright colors and sprinkle-flecked birthday cake ice cream.