What is the trend of clean-label indulgences?

Consumers are increasingly seeking out clean-label products that allow them to indulge without sacrificing health and ingredient transparency.

What is the trend of convenience baking solutions?

There is a growing demand for baking solutions that provide homemade flavors with the convenience of a ready-to-use mix.

What is the trend of exclusive retail partnerships?

Brands are leveraging exclusive retail partnerships to create a sense of scarcity and drive consumer interest.

What are the implications for the health-conscious packaged foods industry?

The health-conscious packaged foods industry is seeing a rise in products that boast clean-label ingredients while catering to consumers' desire for indulgence.

What are the implications for the retail-exclusive consumer goods industry?

Retail-exclusive consumer goods are burgeoning as brands collaborate with major retailers to offer unique, limited-time products not available elsewhere.

What are the implications for the convenience food products industry?

The convenience food products industry is adapting to consumer preferences for time-saving solutions that do not compromise on taste or ingredient quality.

Festive Clean-Label Cookie Mixes : by better batch Holiday Cookie Collection

Festive Clean-Label Cookie Mixes Image 2

The My Better Batch Holiday Cookie Collection is Target-Exclusive

Laura McQuarrie — November 14, 2025 — Lifestyle

References: mybetterbatch & prnewswire

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The holidays overflow with sugary delights, but health- and ingredient-conscious consumers want to enjoy the season’s indulgence with clean-label sweets they can feel good about—like the mixes in the My Better Batch Holiday Cookie Collection. These premium, non-GMO cookie mixes were crafted to take the stress out of festive baking, all while delivering the flavors all ages crave with real and recognizable ingredients they can trust.

Created to deliver scratch-made tastes in less time, My Better Batch's latest clean-label creations include varieties like Holiday Cheer (featuring semi-sweet chocolate chunks and natural, festive sprinkles free from artificial flavors or colors) and fudgy Chocolate Peppermint (with mini semi-sweet chocolate chips, peppermint and cocoa.)

As of early November, the My Better Batch Holiday Cookie Collection launched online and in-store, exclusively at Target.

Trend Themes

Clean-label Indulgences — Consumers are increasingly seeking out clean-label products that allow them to indulge without sacrificing health and ingredient transparency.
Convenience Baking Solutions — There is a growing demand for baking solutions that provide homemade flavors with the convenience of a ready-to-use mix.
Exclusive Retail Partnerships — Brands are leveraging exclusive retail partnerships to create a sense of scarcity and drive consumer interest.

Industry Implications

Health-conscious Packaged Foods — The health-conscious packaged foods industry is seeing a rise in products that boast clean-label ingredients while catering to consumers' desire for indulgence.
Retail-exclusive Consumer Goods — Retail-exclusive consumer goods are burgeoning as brands collaborate with major retailers to offer unique, limited-time products not available elsewhere.
Convenience Food Products — The convenience food products industry is adapting to consumer preferences for time-saving solutions that do not compromise on taste or ingredient quality.

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